iCLA Japan Studies Professor William Reed has been a regular commentator on TeteteTV since April 2016, a television program of the Yamanashi Broadcasting System (YBS), every Thursday afternoon. He has appeared over 88 times on this show.
In January, 2018, Professor Reed was invited to a Shogi (将棋) class and met the professional shogi player Karolina Styczyńska, who is the first non-Japanese to be awarded professional status by the Japan Shogi Association. She is a graduate student from Yamanashi Gakuin University.